Our powerfully packed agenda features breakout sessions, panels and speakers designed to help build your communication skills — in person, online and in print. Check back often as we add details.

August 30, 2017

9:00 - 10:00


Congressional Registration
9:30 - 10:00

Morning Coffee

Congressional Hall
10:00 - 10:15

Opening Remarks

Kinte Ibbott
Congressional Ballroom A/B
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10:15 - 11:15

Going Blockbuster

Alexis Bonnell
Congressional Ballroom A/B
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What can we learn from the most successful and least successful organizations in the past 20 years about how to engage stakeholders? A lively discussion around what works, what doesn't and how we can navigate successful engagement in challenging environments. Come learn what navigating 20,000 new ideas taught our keynote about plain talk.

11:15 - 12:15

Digital Communication for Access and Participation

Scott Clarke, Greg Gershman, Kelda Stetson, Brandon S. Tate, MBA
Congressional Ballroom A/B
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Digital communication is constantly evolving, and it’s changing the way consumers interact with social services. This panel will cover emerging trends in the field, such as web chat, as well as how technology is increasing access for people with disabilities. It will also delve into generational divides and how consumers at different stages of life may prefer to communicate. Come learn about exciting and innovative ways to reach all consumers – no technical knowledge necessary!

12:15 - 1:15


Congressional Hall
1:15 - 2:00

Navigating the High C’s

Madison West
Room 2
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Want to know how corporate social responsibility (CSR) decision makers engage with their key influencers: Corporate Leaders, Clients/Customers and Community Partners? In this highly interactive session, we will look at how CSR leaders analyze requests to develop their strategy. Participants will actively serve as one of the key CSR influencers to better understand the many priorities facing CSR decision makers today. Learn how influencers can better collaborate, communicate and compromise while navigating the mighty CSR seas.

Our CLAS Story: From Strategy to Integration

Joel D. Jackson, Lisa Sandos, James Williams
Room 3
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Driven by a mission “to provide superior healthcare in a compassionate matter, ever mindful of each patient’s dignity and individuality” and spurred by a vision to establish “a foundation of mutual respect, we…work together to build the University of Chicago Medicine (UCM) into one of the finest organizations in the country as measured by the quality of patient care” for all patients.

This workshop illustrates how UCM leveraged the National Standards for Culturally and Linguistically Appropriate Services (CLAS) to advance health equity. Using the Ladder of Cultural Competence framework, we will walk participants through our CLAS assessment to strategy building process highlighting our health literacy and cultural competence initiatives.

We will share how our Diversity, Inclusion and Equity department facilitates the integration of equity into Operational Excellence, Patient Experience and Engagement, the Center for Quality, and Human Resources to enhance their effectiveness. By collaborating with these departments, who use our E3 Leadership (Engage, Evolve, Excel) management system, we align our respective training and messaging. Finally, our innovative, integrative, inclusive process reduces working in silos in favor of transdisciplinary collaboration where we are building skills to empower all levels of the organization to reliably provide equitable, understandable, respectful high-quality care.

Accessibility and Inclusion

Tony Cancelosi
Room 4
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Come and experience first-hand sensory exercises to highlight the need for greater inclusion and accessibility. Learn and share, so that we can work together to move the conversation forward and apply best practices. Don’t miss out!

No major brand aims to reach every single consumer because a campaign aiming to reach everyone will often be effective with no one. Social and digital content is not one size fits all, and health information is especially hard to promote. Let’s talk about how our work as health communicators is different from what commercial marketing does.

To continuously engage an audience online, it is important to put our message where they are already having conversations and develop compelling content that aligns with the audience’s values. Too often, health campaigns ignore their audience’s interests in their message development and strategic planning. Segmentation helps us understand who is at risk and who is not; then we can tailor our approach to the audience most in need.

In this session we’ll dive into Rescue’s approach to behavior change campaigns and discuss social branding, peer crowds, and strategies for tailored and targeted messaging.

2:15 - 3:00

Many organizations face an increasingly complex mission amidst rapid technological change. The internet gave us access to a vast information vending machine. Mobile devices put information in our pockets, with anytime, anywhere access. Third, and most importantly, social platforms gave us access to each other. Health care has been slow to adapt to each of these revolutions, but there are new opportunities available to those who understand the landscape. At the Pew Research Center, Susannah Fox tracked and explained these trends and, as the Chief Technology Officer at the U.S. Department of Health and Human Services, she ran an innovation lab aimed at improving operations within a massive federal agency. Learn how a small team of change agents can have a big impact, sparking the entrepreneurial spirit in even the most conservative bureaucracy.

3:00 - 3:15

Afternoon Coffee

Congressional Hall
3:15 - 4:15

Community Outreach and Citizen Engagement

Sue Marsh, Melinda Metteauer, Lisa Simmons, Felix Stump, Joan Winchester
Congressional Ballroom A/B
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Listen in as our panelists talk about how they have successfully used community outreach to increase citizen engagement with program services. Get ideas on how to use cultural sensitivity when addressing different groups, and how to engage populations that may be especially hard to reach. Find out about the challenges in engaging citizens in programs and how to keep people coming back. Plus, learn how to apply consumer insights to develop and achieve goals.

4:15 - 5:15

Ms. Gomez will address the effectiveness of the organization she leads in addressing community engagement by emphasizing how a strong commitment to their workforce leads to individual and ultimately community well-being.

5:15 - 5:30

Closing Remarks

Thomas Romeo
Congressional Ballroom A/B
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Thank you from the MAXIMUS Foundation

5:30 - 7:30

Cocktail Reception

Congressional Ballroom C