Enhancing the Readability of Online Content: The Evolution of CDC’s Plain Language STD Fact Sheets

Diane Dlouhy, MD | Salon 3

Health Communication Specialist, Centers for Disease Control and Prevention (CDC)

Patrick Harris, MPA | Salon 3

Health Communication Specialist, Centers for Disease Control and Prevention (CDC)

 

Abstract:

The CDC’s Division of STD Prevention (DSTDP) Plain Language Fact Sheet team wants to share with you how they revised seven of the CDC website’s most-visited fact sheet web pages using plain language and clear communication principles. The team updated the Bacterial Vaginosis, Chlamydia, Genital Herpes, Gonorrhea, HPV, Pelvic Inflammatory Disease and Syphilis fact sheets to be accessible and easily understood while maintaining scientific integrity.

The process used multidisciplinary teams to leverage expertise. The team included experts in website development, communications, policy, surveillance, epidemiology, medicine, behavioral science and STD management. The success of these fact sheets is a testament to both a core group of individuals who have worked on many pages, and to a larger group of experts from throughout the Division.

Join two of the DSTDP Communication team members who worked side-by-side with Division subject matter experts to develop the updated fact sheets, as they walk you through the process and lessons learned!

 

Learning objectives:

  • Describe a realistic process to revise public-facing scientific content with clear communication and plain language principles
  • Balance clarity of message with nuanced, scientific information
  • Create and maintain a mutually respectful, cohesive multidisciplinary communications work group

 

Track:

Building a common foundation