Steven W. Sparks, MS

Health Literacy Wisconsin

Steve Sparks provides leadership for Health Literacy Wisconsin, a division of Wisconsin Literacy, Inc. In this role, he provides advice, technical assistance and coordination for statewide health literacy priorities, interventions, strategies and programs directed toward a broad audience, including health professionals, literacy professionals and the public.

Steve has spent his entire career in health and health care communication. Before joining Health Literacy Wisconsin, he held marketing, communications and fundraising positions in four hospitals and health systems in Wisconsin, Iowa and Nebraska. He has taught communications courses at the University of Wisconsin-Madison, Madison College and the University of Nebraska.

He holds a master’s degree in journalism and mass communication and bachelor’s degree in English Education. He is a certified Toastmaster and was recognized as the first “Communicator of the Year” by the Madison Chapter of the Public Relations Society of America.

His volunteer experience includes 10 years of service on the Board for the Boys and Girls Club of Dane County. He and his wife Michelle, a high school English teacher, have three children, two of whom have followed Steve into communications professions. A 2 1/2-year-old granddaughter serves as a constant reminder of the importance of keeping language plain and simple.


Steven W. Sparks, MS

“Let’s Talk about the Flu”: Communicating Health Prevention to Hard-to-Reach, At-Risk Populations

See abstract

2015, Health Care, Targeted Populations, Health Literacy