Josiah Fisk

More Carrot LLC

Josiah Fisk is the founder and president of More Carrot, a pioneer in the simplification process known as document optimization. More Carrot is based in Boston, with offices in Luxembourg serving clients in Europe and the UK.

In document optimization, highly complex legal and technical communications are reconceived to better serve all stakeholders, internal and external. Existing documentation is treated as a guide to content but not to structure, design or language. Document optimization combines techniques from marketing, information design, graphic design and plain language in a fully integrated way to achieve results that are dramatically different from what otherwise would be possible.

Mr. Fisk’s experience encompasses a wide range of projects, including naming and branding, websites, broadcast advertising, forms systems, disclosure documents and consumer education. He holds an AB with honors from Harvard.


Josiah Fisk

What Were They Expecting?

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2015, Expectations, Consumer Experience