Multi-Channel Marketing: Crossing Media to Bridge Divides

Kye Tiernan, MA | Salon 1

Managing Partner, Director of Client Service, Interactive Strategies

 

Abstract:

The dizzying array of channels through which we communicate makes the coherence of messaging in today’s media landscape challenging. This workshop will help you discover ways to connect with your audiences when, where and how they want to be reached. You will learn how to define the audiences you are trying to connect with, determine the various technologies needed to support your efforts, as well as ways to streamline your messaging platform to be consistent across all media. We will consider ways you can apply these techniques to your own projects.

 

Learning objectives:

  • Define strategies for cross-channel communication
  • Identify three techniques for promoting a relevant, unified message

 

Track:

Transforming digital connections